Jumpthegap is an International Design  Contest promoted by Roca that should bring new and innovative concepts to the bathroom, understanding innovation as the anticipation of users’ new desires and needs, as well as (why not?) the transformation of dreams and desires into reality.

Jumpthegap offers the opportunity to create and design innovative solutions in bathroom and related products and represents Roca’s support for the new generations of designers and architects.

This fifth edition of Roca International Design Contest is aimed at creative people who think towards the future whilst designing today.

More than 50% of the products that we will use in 10 years have not yet been manufactured, much less designed. So what will they be like?

A large part of those products incorporate concepts and technologies that we may not even be able to imagine today... or maybe we can. Jumpthegap starts from the assumption that young creative people design today whilst thinking about tomorrow; a tomorrow when the limitations of today will not apply and when new needs, architecture, technologies and products will emerge which will help us to improve people’s lives by bringing them more well-being, hygiene and comfort. 

These are designs that can bring forth their vision of conceptually innovative bathroom products and solutions: new products, new spaces and/or new uses and functions.

http://www.jumpthegap.net